Abstract:
Financial literacy is a major challenge facing all countries globally. The purpose of this study is
to assess the level of financial literacy among the youth of Rajkot city. Rajkot is the fourth
largest city in the state of Gujarat. The most important segment of the population is the youth
to be enthusiastic, dynamic, innovative and dynamic in nature. The capacity and development
potential of a country is determined by the size of its young population.
Financial literacy is a combination of one's knowledge, skills and attitude towards financial
matters. It helps make informed decisions and the well-being of the individual. In today's world
market with complex products, the need for financial literacy becomes a necessity. In a country
like India where the young population is high, the government is in a position to raise the level
of financial literacy. Non-financial education is included in schools and universities.
