Abstract:
Investors may be individual and institutions. Individual investors operate alongside institutional investors such as High, Medium Law Risk Appetite. Investor's attitude and risk bearing capacity has been examined by the researcher. This research paper focus on the behavioral pattern of investors based on their various dependent variables viz. Demographical factors like age, gender, and monthly incomes etc. & monthly saving, saving percentage, awareness and overall risk appetite of investors. Through the study it has found that the attitude of investors toward risk is less.So suggestions to company that to be issue the Mutual funds schemes with some good stable return rate. Investors should take the risk up to certain level not beyond that so they can get optimum benefit.
