Abstract:
Investment is a decision with the objective of generating income or appreciation. It is a way to mint the returns on investments. Investment in stock market is one of the options for the same. Last year the total number of Demat accounts was increased by 22.5% which shows that investors are more interested in stock market. However, without the appropriate education or awareness about the stocks, it is also risky. Thus, present study is taken into consideration to check the awareness of investors towards stock market. The study is an exploratory effort to get insight towards awareness of stock market among the retail investors of Rajkot city. The objectives of the study were to identify the awareness of the stock market and the rights of the investors. Moreover, the study measures if there is any significant difference in the awareness of the investors regarding the stock market traits across the demographics like age, marital status, occupation, income and saving. A well prepared, questionnaire was prepared and data has been collected from 70 retail investors of Rajkot city by using convenient sampling technique. Cronbatch’s alpha was used to verify the reliability and for testing of hypothesis parametric test ANOVA and as a non-parametric tools, percentage analysis was carried out and findings were discussed.
