Abstract:
retail investor is an individual who invest small amounts in the different investment options
that too unprofessionally and also with the influence of the others in order to get sustainable
return by taking moderate or low risk. Investment behaviour is guided by various underlying
factors and it may be demographic, economic, psychological factors. Awareness and
investment may not be perfectly positively correlated but yes awareness and investment are
somewhere positively related, as an individual who is aware of some investment avenues has
more chances of investing in it to a person who is not even aware of. In view of .above, this
paper studies the behaviour of the retail investors and how they choose the different
investment options with respect to their income level. For this purpose the data has been
collected through the 73 retail investors and data has been collected through the structured
questionnaire. For checking the reliability of the data reliability test is also applied and the
value of the Cronbach's Alpha shows that the data is reliable. The objective of the study is to
know the association between income and different investment options and through the
analysis of data with the help of chi-square test we can conclude that there is sufficient
evidence that there is association between income and various investment options
