Abstract:
Investment is the employment of reserves with the object of getting return on it. In a financial sense, an investment is the acquisition of goods that are not consumed today but are used in the future to generate wealth. Hence each and every investor needs maximum return from their investment avenue. In this research paper researcher has analyzed on E-Gold as an investment avenue. E-gold is the new investment alternative. E-gold mentions to electronic mode of holding gold and is fundamentally a financial instrument traded in spot exchange in India. This research paper focus on the behavioral pattern of awareness about E-Gold. Demographical factors like age, gender, monthly incomes, monthly saving, saving percentage and awareness about E-Gold of investors. Through the study it has found that the attitude of investors toward E-Gold is law other than Physical Gold.
