Abstract:
In the research paper research set the main objective wither celebrity endorsement affect
consumer behaviour or not. To know the celebrity effectiveness for aspects such as easy
recognition of product, new ideas, increase sale and profit and competition. Researcher has
used research work a convenient sampling method adopted for the data collection and 100
structure questionnaires has been collected by the researcher and researcher used some
statistical tools like percentage analysis, weighted average mean and chi-square “t” test for the
data analysis. The researcher has found mode of advertisement that preferred by consumer
that is television, radio, newspaper, magazine and internet from those mode television is most
preferred mode of advertisement for consumer so company should have to invest and show the
celebrity endorsement advertisement more on television so most of consumer purchase the
product. Then next finding about which type of celebrity preferred by consumer in that 33%
people like sports person and 26% people like film star and 22% people like famous personality
and 19% people like common man as a brand ambassador so company have invest and show
the advertisement that contain sport person so it will gain more profit and attracts more
people through the advertisement. Then final finding about which celebrity famous in that is
found that Amitabh bachan is a famous celebrity
