MSME market presence and competitiveness in a global economy

Abstract

This study explores the challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in India, with a specific focus on export-related issues, including quality standards, document acquisition, and compliance with foreign regulations. Using a sample of 163 MSME service providers from 2019 to 2023, data were collected through structured questionnaires and analysed using ANOVA to assess the significant differences in challenges faced by micro, small, and medium enterprises. The findings reveal that medium-sized enterprises face the highest percentage of difficulties related to document compliance and quality standards, while micro and small enterprises encounter distinct challenges in immigration documentation and export readiness. The study underscores the importance of targeted government support and policy interventions to address these challenges and enhance the export capabilities of MSMEs. Limitations of the study include a narrow geographic focus and reliance on quantitative data, which may not fully capture the complexity of export challenges. Future research should expand the scope to other regions and integrate qualitative methods to provide a more comprehensive analysis. This research contributes to the literature by highlighting the export-related barriers in the MSME sector and offering insights for policymakers to improve their international competitiveness.