Women Entrepreneurship and COVID-19

Abstract

COVID-19 is distinctive in the meticulousness of its effect as it is the humanitarian disaster which has caused the impact on both demand and supply shock to the entire economic system. Women across the different sectors of the economy are responding to this ultimate shock with entrepreneurial activities with optimism and agility. COVID-19 pandemic has paved the way for women entrepreneurship across the country; specifically for the state of Gujarat, where entrepreneurship is almost a religion. Although COVID-19 hit the number of businesses across the globe and marked the reflection of decline in the demand of various products, Gujarat state has shown its sweat and blood to get recovered from this worst phase. Getting back on the track, women entrepreneurs have played a vital role during and post pandemic to rebuild the economy. This paper represents the deliberation how the pandemic has opened the door for women entrepreneurship. It also flashes he factors responsible for generating more number of women entrepreneurs. Moreover, the study also reveals the challenges which women entrepreneurs had to face to take up the entrepreneurial venture. This paper suggests that unfavourable market conditions adversely affects than any other factors while performing entrepreneurial activities.