Abstract:
The workforce of India consists of Generation Y and Generation X as
per the Indian demographic age composition, with Generation Y being more
compared to other generations as per the Indian Inc. demographics. Generation Y
though share similar life approaches to the previous generations, they still have
different work preferences. This needs to be acknowledged so as to retain this
generation and prevent generational conflict. This paper aims to understand, what
appeals to Generation Y in order to retain them and how their strengths can be
used to leverage organisational development. Employees from Generation Y in the
corporate, irespective of their hierarchy at all levels were interviewed regarding
their preferences at workplace, bifurcating into nine variables. Model validity was
tested through confirmatory factor analysis. Factors that impacted retention of
employes of Generation Y were found through regression. Results identify the
characteristics and work preferences of Generation Y. Findings can be used as a
basis to create a work environment in organisations which can increase overall
efficiency. Communication, personal beliefs and interpersonal relations are found
to have a significant impact on retaining Generation Y. Results can help HR
fraternity to enhance the retention of Generation Y employees and create a
preferable work environment. The paper underlines what is significant for
Generation Y employees at work. Research and HR pro fessionals globally has
acknowledged the importance of generational work preferences and problems
arising due to that and this study can create a base for further researc.
