Abstract:
Unified Payment Interface (UPI) enables transfer of money between the two bank accounts
through a mobile platform. The objective of present research work is to analyse the factors
affecting adoption of UPI services based on Unified Theory of Acceptance and Use of
Technology (UTAUT) model. The relationship between demographic variables and factors
affecting adoption of UPI services was also analyzed. The convenient sampling method
was used to collect the data and the responses were analyzed using multiple regression
analysis. Perceived efficiency, effort expectancy, social influence was found to have
significant association with behavioural intention to adopt UPI services. However, there
was no significant impact of gender and age on factors affecting adoption of UPI services
based on Unified Theory of Acceptance and Use of Technology (UTAUT) model.
