Abstract:
With the announcement of demonetisation there has been rapid increase in the use of electronic
wallets and mobile wallets. With the invention of various type of electronic payment systems, the
payment is been very much easily without even carrying the physical wallet. The digital payment
method has become one of the crucial methods in the world, as same goes for the Goggle pay
services which is affordable, without many documentations and save time of the user. This paper
wants to give light to UTAUT (Unified theory of Acceptance and Use of Technology Model) This
research’s present four new external factors into UTAUT model, namely awareness, privacy,
security, and culture. For the research purpose the data were collected from 327 respondent and were
analysed. It was found that privacy, culture (uncertainty avoidance) and peer influence have a
worthwhile and positive relationship with the intention to use Google pay. However, effort
expectancy, subjective norms and performance expectancy failed to contribute to the adoption of the
Google pay.
