Abstract:
Purpose: The purpose of this study is to examine the various dimensions affecting the worklife
balance of women employees in the service sector, explore the impact of identified factors,
and assess the influence of social media. The study also aims to suggest measures to improve
work-life balance for women employees in major cities of Guja rat.
Design/Methodology/Approach: The study employs conclusive research (descriptive
design), utilizing a sample of 483 female employees from service sectors in Gujarat. Data will
be gathered through structured questionnaires and analysed using SPSS, employing descriptive
statistics, t-tests, and ANOVA. The findings aim to provide actionable insights into improving
work-life balance for women in the service sector.
Findings: The study found that family support positively influences work satisfaction, while
a balanced work-personal life enhances both work environment and personal life satisfaction.
Happiness boosts satisfaction in both areas. Excessive social media use and brin ging work
home increase stress, while time allocated for de-stressing reduces stress levels.
Conclusion: The study concludes that multiple factors, including personal responsibilities,
workplace support, and social media, significantly impact the work -life balance of working
women. To improve their balance, addressing stress caused by social media and implementing
supportive workplace policies are essential. Practical measures are suggested to enhance worklife
balance for women employees.
Originality/Value: This study provides original insights into the work -life balance challenges
faced by women in Gujarat's service sector. By analysing the impact of social media and
workplace factors, it offers valuable, evidence-based recommendations to improve the worklife
balance of women employees.
