Abstract:
Today the businesses and mode of doing business be complex in nature. Due to digitalization and globalization, the operation of businesses is becoming challenging if the research is not done well. The economic system of a nation & world would be stronger because of appropriate framework of political, social, economical, technological, legal, geographical, ecological and demographic factors. It has profound impact on businesses. Therefore, it is necessary to have proper understanding of business environment and international business environment.The book is concentrating on developing fundamental knowledge one must possess while studying the international business environment. Examples and content available at many sources.The modules covered in the book are: Fundamentals of international business environment, regional integration and grouping, economic institutions.
