Abstract:
ndian oral care industry is a huge industry saturated with lots of local as well as international brands offering variety of
products such as toothbrush,toothpaste,tooth whitener,mouth wash/dental rinse,dental floss,mouth freshener,denture
fixative, denture care, and denture cleanser. This paper offers an analysis of oral care industry in India by studying
various market indicators such as market value/size, market segmentation, company-wise market share, brand-wise
market share,market distribution,and sales forecast.
