Abstract:
In the recent time income of people is increasing so,
they’re looking forward towards earning more money without
taking high risk. They are always in search of those investment
areas where they can find more return with less risk. One of the
investment opportunities is Mutual Fund. The demand for mutual
funds is increasing day-by-day because it provides opportunities
for the investor to minimize risk and maximize return. There are
many mutual funds’ which are available with different schemes.
Now-a-days, the financial products are customized and provided
according to investors requirements like debt-mutual funds,
equity-mutual funds, mix of both, etc. so that investors can achieve
their goals. In this research, the data was collected from mutual
fund investor as well as non-mutual fund investors. This research
is an opportunity to study their investment decisions based on their
investment behavior patterns. This research also focuses on how
investor of Rajkot city perceives mutual funds as the best available
avenue of investment.
