01. Journal Articles: Recent submissions

  • Investigating the Impact of Digital Marketing on Brand Awareness 
    Khasghiwala, Vishal; Agrawal, Kiran Kumar; Chouhan, Jitendra (European Economic Letters, 2024)
    The progress in information technology has significantly impacted the implementation of marketing strategies in the industry, resulting in the emergence of many platforms and techniques to enhance consumer brand recognition. ...
  • Work-Life Balance for Working Women 
    Khasghiwala, Vishal; Shah, Heli (Juni Khyat (जूनीख्यात) UGC Care Group I Listed Journal), 2022)
    The topic of achieving a balance between work and personal life has garnered increasing attention. The issue of work-life balance for women is becoming increasingly prominent and widely debated. The presence of family-work ...
  • Emerging Trends and Opportunities in The Changing Banking Scenario 
    Oriya, Surbhi; Virani, Varsha (Journal of Social Commerce, 2023)
    A developed banking system is now very well established, including many kinds of banks, including public sector banks, foreign banks, both old and new private sector banks, regional rural banks, and cooperative banks with ...
  • Analysis of Cash - Deposit Ratio & Credit Deposit Ratio of Private Sector Banks of India 
    Oriya, Surbhi; Virani, Varsha (Emerging Trends in Economics, Business &Technology,, 2022)
    Financial system is characterised by a huge network of by fulfilling varieties of banking requirements of the people. The main aim of this study is to judge Cash Deposit Ratio & Credit Deposit Ratio of 5 Private Sector ...
  • The impact of credit management in ICICI bank 
    Oriya, Surbhi; Virani, Varsha (International Journal of Commerce and Management Research, 2021)
    As financial system plays very vital role in the overall the world. Especially banking system running very fast during the last two decades. Here researcher has analysed the one factor of banking system that is credit ...
  • A Study On Accounting Of Human Asset V/S Physical assets 
    Oriya, Surbhi (An International Refereed Multidisciplinary Journal of Applied Research, 2020)
    The term Human resource shows the total of all the components such as skills, creative abilities, innovative thinking, intuition, imagination, knowledge and also experience possessed by all the people. Fortunately or ...
  • An Analysis of impact of Leadership Styles on Employee Performance in Education sector 
    Dadhich, Meghashree (Ayudh : International Peer-Reviewed Referred Journal, 2022)
    In 21st century, there is a lot of diversity in Education sector, because 21st century saw the Global Pandemic Corona but in its adversity education was unstoppable. The growth of Education took place through virtual ...
  • A STUDY ON ONLINE PAYMENT APPLICATIONS IN INDIA WITH REFERENCE TO AMAZON PAY 
    Rathod, Kairvi; Chauhan, Meghna (JOURNAL of the MAHARAJA SAYAJI RAO UNIVERSITY of BARODA, 2023)
    This research paper is all about the online payment application in India with reference to Amazon Pay. It entails the impact and importance of online payment applications on consumers. This paper show casts advantages and ...
  • A Study on Impact of Sales Promotions on Consumer Buying Behavior regarding Garment Products – a Post COVID-19 Study of Rajkot City. 
    Goswami, Jaygiri (2023)
    In this COVID-19 era, from various sources of information it is observed that majority of the people are facing problem of shortage of money in the form of low or zero sales in business, salary cuts or unemployment. As ...
  • A Research Study on Consumer’s Preference towards Selecting Word of Mouth Medium for Watching Movies 
    Goswami, Jaygiri (IJRAR, 2019-02)
    As it is the modern marketing era, consumers do not directly purchase the product/services only by getting informations through marketing efforts done by company itself like advertisements, other promotional efforts like ...
  • An Empirical Study on Impact of Goods and Services Tax (GST) on Customers’ Perception in Rajkot District 
    Patel, Bhavinkumar A.; Solanki, Ashvin (Bi-Annual double-blind peer-reviewed International Journal, 2024)
    The introduction of the Goods and Services Tax (GST) in India in July 2017 marked a significant milestone in tax reform. Its primary goal is to eliminate cascading effects and establish uniformity in taxation and market ...
  • A study on Emergence of Entrepreneurs of Organic products in India due to COVID-19 
    Devani, Sapna (Kala Sarovar (UGC Care Group-1 Journal), 2020-12)
    This year, the unprecedented COVID-19 Pandemic has created a massive impact on our daily lives. Using products that are safe and healthy for the body has become a choice for a home. It has dramatically turned consumers ...
  • A Research paper on Ayushman Bharat Yojana 
    Ranpariya, Tushar; Parmar, Ketan; Parmar, Hitesh (International Journal of Scientific Research in Engineering and Management (IJSREM), 2020-03)
    Ayushman Bharat Yojana, under the Ministry of Health and Family Welfare was launched by Government of India on 23 September 2018. The world’s largest and most successful national health protection scheme, the PRADHAN ...
  • Green Finance 
    Ranpariya, Tushar; Sanghani, Jhanvi (Sankalpa Journal of Management & Research,SMJV'S CKSV Institute of Management Vadodara Gujarat, India, 2014-12)
    Concept of green finance can be regarded as innovative in the field of Finance. The term describes a broad range of funding for environment-oriented technologies, projects, industries or businesses. The principal objective ...
  • Gujarati Woman Entrepreneurs - Wisdom Full, Original, Mysterious, Adorable, Niche. 
    Sheth, Rutvi; Rathod, Kairvi (Global Journal for Research Analysis, 2014-08)
    "In this day and age for a women it's not about contravening the glass ceiling. it's about constructing your own house; because a woman is A dreamer, A thinker, A doer, And she sees possibilities everywhere and explores, ...
  • Communication Diversity in Business Organization - Deliberations for Effectiveness 
    Rathod, kairvi (A Referred International Journal of Multidisciplinary Research, 2014-12)
    My work focuses on how Variations in Organizational Style in Communication in virtually any business will exhibit the common norms of the business culture, but every organization is also unique in some respects. The new ...
  • Combating Stress by Bank Employees with Social Support under Covid-19 Pandemic 
    Khandhar, Virali; Dadhich, Meghashree (UGC Care Journal, 2020)
    The entire world/world economy has been stopped currently due to coronavirus pandemic more known as Covid-19. It was started with Wuhan, China in 2019 has now spread now to more than 188 countries of the world. It is ...
  • Leadership Styles& Its Impact on Employees’ Performance & Social Life 
    Khandhar, Virali; Dadhich, Meghashree (Dickensian Journal, 2022)
    The ability to lead effectively includes orchestrating important change, then, will set the excellent managers apart from the average ones. Great leaders keep people focused on moving the organization toward its ideal ...
  • Impact of Affect and Cognition on Customer Satisfaction in service Marketing perspective 
    Khasghiwala, Vishal; Gupta, Vijendra Kumar; Chouhan, Jitendra; Agrawal, Kiran Kumar (Journal of Northeastern University, 2022)
    The consumer happiness is considered as dynamic perception. There is only a small information accessible about how consumer satisfaction is established over time. Cognition and affect have stretched history of influencing ...

Search DSpace


Advanced Search

Browse

My Account