Abstract:
Indian rural market is emerging market with huge opportunities of course with certain serious challenges.
Kashyap (2012, p. 24) has mentioned that rural India is changing. There is a change in the Indian rural
economy from a slow-growth, subsistence agriculture economy to a fast-growth economy. There is a
positive impact of economic liberalization and government-led infrastructure development on rural
market. Non-farm sector is growing due to better access to goods, markets and funds.
India is the second largest and fastest growing mobile telephone market in the world (TRAI Report, 2012,
p. 100). There was tremendous growth and dynamism in the Indian telecommunications sector from the
last decade especially since 2003.
This paper highlight the telecommunication market specifically mobile phone market in rural India. This
paper is useful for the researcher who wants to do research in the area of mobile phone or rural market in
India.
