Abstract:
This paper is associate earnest endeavor created to grasp this situation in promoting and captured by the Amul throughout the
imprisonment amount. For a similar availableness in stores was the foremost concern and produce out the potential and constant
retailers still as customers in order that the corporate might maintain the market leadership within the existing business situation
in food and confectionaries. This paper additionally tried to check the behavior of customers concerning their preferences for
Amul merchandise and their overall shopping for behavior throughout the lockdown period.
